Project Overview

Derrick and Emily Sumner, based in Fort Walton Beach, Florida, came to us looking for a high-quality, structured website that would help them stand out in a competitive market. Their primary goal wasn’t to rely on paid advertising but instead to leverage referrals and organic growth to generate leads.

In addition to building their website, they also needed guidance on social media strategy, ensuring their online presence remained consistent and engaging.

The Challenge

The Sumner’s business operates in a highly competitive space, making it crucial that their website not only built trust but also converted visitors into leads effectively. Without the advantage of paid advertising, their success relied on strong SEO, word-of-mouth marketing, and social media visibility.

We needed to create:

• A clean, structured website that was easy to navigate and encouraged lead generation.

• A content strategy that would allow them to grow organically.

• A referral-friendly approach, ensuring the website worked seamlessly with their word-of-mouth marketing efforts.

• A social media presence that complemented their website and enhanced engagement.

Our Approach

Rather than overcomplicating the process, we focused on building a strong foundation—a 16+ page website that was optimized for user experience and lead conversion while also offering social media consulting to help them maximize their reach.

1. Conversion-Focused Website

We structured the website to guide visitors toward taking action, incorporating:

• Clear service pages to educate and inform.

• Referral-friendly features, making it easy for happy clients to recommend their business.

• Easy-to-find contact forms and calls-to-action for seamless lead generation.

2. SEO & Organic Growth Strategy

Knowing they wouldn’t be investing in paid ads, we put a strong emphasis on:

• On-site SEO to help their website rank in search results.

• Local SEO optimizations for increased visibility on Google.

• Content strategies that would allow them to attract the right audience organically.

3. Social Media Consulting

Derrick and Emily were already active on social media but needed guidance on how to structure their content, engage their audience, and grow their presence effectively. Through ongoing support, we helped them:

• Refine their Instagram strategy to attract the right followers.

• Maximize their Google My Business presence for local credibility.

• Align their website and social media efforts to create a cohesive brand experience.

The Outcome

With no ad spend, Derrick and Emily were able to see steady, organic growth in their first year. While their hard work, consistency, and commitment to their brand played a huge role in their success, we’re grateful to have helped by providing the systems, structure, and strategies that made their efforts more effective.

Results from Year One:

954 website visitors from organic traffic & referrals
332 unique Google My Business views
2,485+ Instagram followers (and engaged community growth)
27 five-star Google reviews, boosting credibility

By combining a strategic website, on-site SEO, and social media consulting, Derrick and Emily were able to build a strong online presence without relying on paid ads. Their success is a testament to the power of having the right systems in place, staying consistent, and providing real value to their audience.

We’re honored to have been a small part of their journey and excited to see their continued growth!