Project Overview

Nolan Sampson, a dedicated Indiana farmland real estate expert, needed a highly optimized website to generate leads and establish credibility in a competitive market—without running ads or implementing advanced SEO strategies.

With 19 total pages, including custom farmland listing pages and detailed service pages, the website was built with a strong on-site SEO foundation to maximize organic visibility. However, the website alone wasn’t the sole driver of success—Nolan played a key role by consistently positioning it in front of his target audience, ensuring it became a valuable tool in his business.

The Challenge

Since Nolan did not plan to run paid ads or invest in advanced SEO, the website itself needed to be:

• Highly optimized for search engines, ensuring maximum visibility without external promotion.

• Structured to convert visitors into leads, making it easy for potential farmland buyers and sellers to take action.

• Designed with clean code and fast performance, improving both user experience and search rankings.

• Capable of ranking locally and statewide, making Nolan a go-to expert for Indiana farmland real estate.

At the same time, Nolan understood that no website—no matter how well optimized—can succeed without strategic exposure. By actively positioning his website in front of the right audience, he ensured that it became a key driver of leads and business growth.

Our Approach

We focused on on-site SEO best practices to create a high-performing website, while Nolan took the initiative to make sure his ideal clients found it.

1. On-Site SEO Excellence

To ensure organic success, we built Nolan’s website with SEO at its core:

• Optimization Score of 99%, ensuring a technically sound site with exceptional performance.

• Fast page loading speeds, improving both user experience and search engine rankings.

• Mobile-friendly design, making it accessible across all devices.

• Proper heading structures, meta descriptions, and image optimization for search engine readability.

2. Strategic Content & Keyword Optimization

Since Nolan was competing in a specialized market, we:

• Built detailed service pages, targeting high-intent farmland real estate keywords.

• Created custom listing pages, improving local search rankings.

• Used SEO-friendly URLs, alt tags, and structured data, boosting visibility in search results.

3. Google My Business & Local Search Success

Even without advanced SEO tactics, the strong on-site optimization helped Nolan achieve:

• #3 Google My Business ranking for "Indiana Farmland Real Estate" across the entire state.

• Increased visibility in local and statewide searches, making it easier for potential clients to find him.

4. Nolan’s Efforts in Promoting the Website

While the website was built for success, it was Nolan’s proactive approach that helped drive results. He consistently:

• Shared the website with his network, positioning it in front of the right audience.

• Utilized word-of-mouth referrals, directing people to the site for credibility and information.

• Leveraged his expertise and authority, ensuring his website became a trusted resource in the farmland real estate market.

The Outcome

Despite zero ad spend and no advanced SEO campaigns, Nolan’s website has seen consistent organic traffic and lead generation—not just because of its optimization, but because he took action to make sure people saw it.

Results from Year One:

1. 1,066 total page views, driven solely by on-site SEO and strategic exposure

2. 99% website optimization score, ensuring top-tier performance

3. Ranked #3 statewide for "Indiana Farmland Real Estate" on Google My Business

4. Multiple organic leads generated directly from the website

By focusing entirely on on-site SEO and strategic promotion, Nolan has built a sustainable, high-performing digital presence without needing ads or extensive external efforts.

This case proves that a well-structured, SEO-friendly website is only as strong as the effort put into positioning it in front of the right audience—and Nolan’s commitment to leveraging his site has been a key factor in its success.