Alec Horton, a fourth-generation farmer and trusted Kansas farmland real estate agent, recently partnered with us to build and grow his online presence. With his extensive experience in farmland real estate, Alec needed a high-performing website that would not only showcase his listings but also position him as a subject matter expert in the industry.

As a newer project, his website has already achieved exceptional performance scores, with a 100% GTmetrix performance rating and a 99% structure score. This means the site is one of the fastest and best-optimized real estate websites in the industry. But this is just the beginning—we are excited to continue working alongside Alec to expand his SEO reach, content strategy, and digital marketing efforts over time.

The Challenge

Since Alec’s website is still in its early stages, our primary objectives were to:

• Ensure a seamless, high-performance website that loads instantly and enhances user experience.

• Showcase farmland listings with a custom listing page system, making it easy for buyers and sellers to find the right properties.

• Establish Alec as an authority in the industry by launching an active blog where he plans to post regularly.

• Lay the groundwork for long-term SEO growth and increased organic traffic.

By focusing on custom listings and high-value content, we are helping Alec not only attract potential clients but also establish himself as a trusted voice in the farmland real estate space.

Key Features of Alec’s Website:

1. Custom Farmland Listing Pages

• Developed a custom listing system that allows Alec to showcase farmland properties in an organized, user-friendly format.

• Optimized each listing with SEO best practices, ensuring properties rank well in search results.

• Built the foundation for future scalability, allowing Alec to expand his listings as his business grows.

2. Active Blog for Thought Leadership

• Created an integrated blog, where Alec can share industry insights, market trends, and expert advice to attract potential clients.

• This content strategy will boost SEO rankings while positioning Alec as a leading authority in Kansas farmland real estate.

• By posting regularly, Alec can educate buyers and sellers, drive organic traffic, and increase engagement.

The Road Ahead

This is just the beginning of Alec’s digital presence! While his website’s technical performance is already outstanding, we are excited to continue:

1. Building SEO strategies to improve rankings and organic reach.

2. Expanding listing pages to attract more buyers and sellers.

3. Growing his blog into a valuable industry resource for farmland real estate.

4. Developing digital marketing initiatives to increase lead generation.

With a high-performing website, custom listings, and a strong content strategy, Alec is well-positioned for long-term digital success. We are excited to continue growing his online presence and making his website a key tool for his business!